Cheap locked in market of embarrassing situation will stray disappear

2009-11-16 11:43:30

And the people's production and life is closely related to the rapid development, the lock industry in recent years China has become the world's production, and lock the three main formed the production base of guangdong, zhejiang, and shandong. With China's house and car etc. Several big pillar industries, which led to the development of consumption demand, China lock locks industry sales have reached 300 million yuan RMB.

To further increase the market cake locks, and will make the enterprise faces more opportunities and more competition.

At present, the domestic market demand, the price is generally locks. The enterprise of domestic locks sales channels are changing, A small profit, come on sales, in the fierce competition keep low sales group was formed, and the low price competition intensified. When prices are consumers purchase locks, secondly, the first factor value for quality. When the enterprise with low price competition as the main marketing channels, became the quality inspection in the market can lock brands foothold standards.

Quality is the life of enterprise, also can hold the market of product, according to industry insiders revealed that locks belong to our current labor-intensive industries, locks and specialized production, high enough to cause low threshold, general industry into capital 10 million yuan, contact a few factories, call on a few workers can undertake production. This product is basically a cheap.

In 2001, wenzhou, after five lock draws the king comparison, "Ben? Wind 8 months, he appeared to more than 150 small lock factory. These small factory, to further improve the quality of the lock brought hidden trouble. At the same time, the equipment is behind the lock to high and new, pointed bottleneck.

Foreign locks production are generally automation or automation, and basically belongs to "TuQiang TuBao plus one tooling take the surface electroplating. Lock locks is an important symbol of plating quality. Prices would throw mile. Although, locks with foreign technology has been yielding around, but the gap, plating processing greatly weakened Chinese locks in the international competitiveness.

Lock the quality safety and security from the general investigation and appearance etc, door locks, automobile, etc, but countries are industry standard of the general standard in formulating the lock, it also makes the lack self-discipline, locks and shoddy products transversely.

With the rapid development of market economy and people's living standard, the increasing of high-grade building, luxury housing, and to the highly in lock market is still stays in the production and supply of old, powerful lock market demand has caused the attention, many foreign companies of foreign famous enterprise has poured into the lock system in China, the most upscale locks occupy the market.

Thus, the domestic enterprise hand facing fierce competition peer enterprises, on the other hand again want to face to join wto international famous brands. In the market demand commutation and under the fierce competition, our low-grade locks, if not adjust strategy, it is possible to lose the market, even out of the competition arena. Gradually,