Investment will see Window locks industry sales decryption

2009-11-16 11:45:31

In most people's eyes, the value of lock. Average household, with a few yuan cheaper lock, expensive but few yuan.

Recently, because of copper and zinc metal, such as raw materials, merchants downward price fluctuation of receivables, reduce inventory pressure, break-even sales. Most of the sales increase locks. In addition, the measures to expand domestic demand to ease the financial crisis caused by pressure, part of the domestic asset for export is obvious, powerful fill reduction.

Now in the market for sale: household decorate, qiu dong, door locks, hand, anti-theft lock door hinge, and better products such as absorption, large volume trend, Chain lock, motorcycles and disc locks padlock product also popular with the customers, sales. Export, foreign to inquiry, return single, wait-and-see atmosphere.

Traditional style, stable sales prospects. Traditional approaches, contempt for the year of the increasing demand, such as door lock, holding hands spherical interpolation lock core, craft, taking more stable, mainly. Most rural household personage also according to the different needs of door production and sales, divide level is a promising prospects.

Various factors that locks industry competition

However, in the current market about 88% locks in zhejiang province, including from local 28%, yiwu, direct manufacturers to produce high proportion of the old, which mainly locks, high-end products are scarce. Because locks industry belongs to the labor-intensive industries, in the low threshold, the degree of specialization is not high, the competition is becoming increasingly intensified.

The lack of brand awareness

The small scale of enterprises in China, the locks, bibcock enterprise cannot drive the development of industry, China lock locks belong to the low end the market, enterprises lack of brand awareness, won't pay attention to brand building, some companies are only workshop, capital, human factors restricting the development of brand awareness, lack of.

The increased cost of materials

Recently, many steel increased costs increased cost of downstream industry, lock market is not exceptional also, the increased cost of raw materials, and makes some enterprise's development, there may be some enterprises, some enterprises will increase the price of products to digest the rising cost of enterprise's profit space, so, the enterprise competition, these also serious influence enterprise brand building. So the Chinese market development is slow. Lock

How the enterprise in competition popolation

High-end locks

The new locks industry technical competition has high technical content, and the future development trend of high-end products. In recent years, with the car, high-grade residential, office, hotel and the pillar industries such rapid development and national defense, public security and finance system of high defensive locks the product demand, high-grade locks began growing popularity. Because the high-end locks in high technical content, more prominent humanity, personalized characteristic, so the products are relatively high profit. Add the lock, high-end products renewal speed of lock locks will gradually become mainstream. According to insiders, the high-end market estimates market prospect is very considerable.

Setting up the enterprise brand

In the process of enterprise development, brand and product price is very close relationship, product prices continue to affect the enterprise sales revenue and profit. But the price of product of decision except products performance, technology content, USES, often also exists an intangible, it is enterprise's brand. In trade field, a brand of product selection businesses, as long as the product has excellent quality, as long as the quality in the consumers' mind, the brand has credibility has value, even if the relative price of other similar products, consumers are much higher buy it, and make it as a kind of noble of high status symbol.