China Brand Strategy padlocks key marketing model 5 large

2010-6-29 11:11:06

In recent years, such as flashlights, mugs, stationery, padlocks and other low-attention, the breakdown of product marketing, performance is impressive. Actually, the relative food, medicine, home appliances, daily chemical, automotive and other mainstream industries, locks and other types of trades essay easier to implement marketing blast. Refining its total gene are as follows:

One key point: the mainstream industry, with a rotten trick, the first import brand to the low attention, the industry is marketing innovation, the effect is still striking. ? M lock to break through the market after the implementation of event marketing, the establishment of a national marketing network, especially in Henan, Hebei, Shandong, over 10 million level in the strategic regional markets, make little star Little Dragons martial arts for?

M image spokesman, hung in the outdoor advertising Shijiazhuang free port hardware market, opposite the bus station and other places of Handan to conventional means of enhancing brand awareness and reputation, to lay and strengthen its leading position in the transport lock.

Second key point: the power lock industry opinion leaders, for most consumers, we are not lock experts, are non-professional consumer, it is natural to trust the locksmith's. Many locksmiths have their own store, because of their unique identity - a recognized non-governmental consumer lock experts, they promote a certain product models when the lock is very convincing, success rate, so the locksmith lock opened shop sales are very good.

Three key points: lock selling point of the extraction, a strange phenomenon is used as a security padlock "security" is not the first brand selling point, especially for mechanical locks even more so, "anti-gentleman or not people" and the "magic pirates Road ridge" about the views of Consumer Psychology locks.

Therefore, "low prices, convenience, consistency, art, novelty," such as mining companies selling point lock.

Four key points: The lock uses innovation. At home with a lock, in addition to traditional courtyard door, drawer cabinets, transport, luggage outside, is the most traditional padlock, its use of innovation is endless, "car door container, tourism outlets Memorial lock", which are marketing extension direction.

Five key points: the characteristics of channel locks. "Padlock, transport lock, handle lock," although the locks are large areas, but three completely different category channels, the padlock is clearly the main channel of grocery items, transportation lock is the main channel traffic parts, handle lock is building materials and hardware main channel, ignoring the characteristics of different channels, in marketing may be guilty of an error in principle.

Come from: http://www.metalpadlock.com