He Wenlie Siu Lam padlocks Association, said in an interview, on the padlocks industry has a certain influence in today's economic situation had not improved the situation, to build a regional brand padlocks Siu Lam, brand is particularly important because the region after the formation of brand and brand value, much higher than the value of a product brand. 

    There are three padlocks base in China, one is in Zhongshan Siu Lam; one at the Yantai; there is one in Wenzhou. Wenzhou padlocks industry first became aware of the weakness of the "bottleneck" in 2003, Wenzhou eight padlockss on the establishment of a strong-strong group companies.

    From brand to brand jump

    Take the road of the brand, not only is the product brand and corporate brand building, but also create regional brand and culture, to bring greater value.

    Xiaolan Town, "Chinese hardware industry base", in particular padlocks manufacturer in the country plays a decisive role. But in recent years, the industry appeared uneven quality of the phenomenon, greatly affected the competitiveness of the market.

    The current international financial crisis, corporate brand building is particularly important. He Wenlie that the more we are not very good situation, people padlocks in the purchase of consumer goods, the effects on the enterprise's own brand of careful consideration and choice, "After all, no one wanted to buy into a more durable, use years longer padlockss. "

    Siu Lam padlocks padlockss Association encourages businesses to do some "basic work" to achieve the enterprise's own brand management purposes.

    Siu Lam, Association of the padlocks padlockss the guidance and help enterprises include the following areas: production management, corporate culture, training, internal optimization of management, increasing business capacity to resist risks.

    "Although the business of a brand is much more difficult, but once the corporate brand to create a padlocks is successful, it brings value to be greater than the product brand to create value arising." He Wenlie said.

    Union standards to enhance the value of regional brands

    "Union standards" is the Siu Lam padlocks industry to a critical step in the road brand, brand strategy for achieving the basis for the development of the Siu Lam padlocks industry is important.

    Take the road of the brand, and not merely the product brand and corporate brand building, but also to shape and develop the regional brand. However, the region of a brand than the product brand and corporate brand, create much more difficult, the process should last much longer.

    By the end of 2006, City Zhijijianju and Siu Lam Siu Lam Research organized padlockss Association of padlockss, "Union standards" Working Committee, prepared a development of padlockss, "Union standards" of the work program, refer to the relevant standards of international padlocks, developed to carry out higher than the national industry standard and with the international standards of the "Union standards."

    He Wenlie that this is the Siu Lam padlocks industry to brand the most crucial step in the road, is the basis for achieving brand strategy, Xiaolan, Zhongshan, the padlocks on the development of the industry are of great significance.

    "In order to improve the industry level of regional brands, we require qualified member companies to meet or exceed the standard level. According to my understanding, the Siu Lam many companies are actively padlockss to be affiliated with the accession." He Wenlie that the situation in such a fierce market competition, only through the development of Union standards in order to enhance the product's regional brands to achieve brand value maximization.

    "With the customer to do business, we are always confident attitude, because our products have been coalition standard test, fully in line with customer requirements for quality and service." padlocks industry, a business owner told reporters.

    "Our goal is to allow foreign merchants to purchase padlocks padlockss think of Siu Lam, Siu Lam padlocks as good quality, a price advantage, this is competitive, this is really doing our regional brand to a mark of success. "He Wenlie said.

Come from: http://www.metalpadlock.com