Open the way brand marketing padlocks

2010-7-26 8:59:38

Padlocks in history can be divided into three periods, namely, wooden padlocks times, copper padlocks times, mechanical spring padlocks times.

My padlocks form: the first human is simply personal valuables wrapped with animal skins, out firmly tied with rope, and finally opened the office marked with a special knot, such death closely tied knots, can only called "wrong" tool to choose to open, "wrong" is the first key. To 5,000 years ago Yangshao period, China's ancestors created a wooden frame mounted on a wooden building on the padlocks, which is the world's most ancient padlockss, can be said be "the world's first padlocks."

Spring and Autumn Period into the Iron Age, archaeological proof, a lot of people in this period is the use of padlockss, padlocks, padlockss are silver, gilt as gold and so on, Ming and Qing Dynasties, padlocks variety of different materials in parallel, with copper padlocks, padlockss the majority. Modern padlocks industry from mechanical padlockss, electronic padlockss developed to fingerprint padlocks, etc., are now said to be "another clever thief resist stealing electronic padlockss are not open" so that the use of anti-theft padlocks into a truly no keyhole electronic age by the passive anti-theft into a "thief in the door refused to" active security, which completely resolved with the use of anti-theft padlocks can not simultaneously take into account of a difficult problem.

At present, China's overall capacity of the traditional padlocks market is about 70 billion or so, manufacturers mainly in Zhejiang, Guangdong, Shanghai and Shandong, in the category layout, including the formation of transport padlocks Wenzhou manufacturing base, to padlocks the Zhongshan Xiaolan Zhejiang Pujiang to padlocks the main and main. According to authorities Statistics ,2008-2009 padlockss up the market for more than 20%, and there is further upside.

The product as a low-exposure category, in recent years with the padlocks of the event marketing Yue Ma were numerous, Arthur intelligence explosion-proof padlocks, turned out to attract the industry's great eye and attention. Throughout the various sub-category of successful padlocks products, without exception, are strategic marketing model of success.

Brand management, strategic marketing model is the highest standard, from the origin-based products to consumers based on the starting point, or between competing products based on the strategic choices have all become the dominant mode of thinking; the world's stepping into the Web3.0 era, strategic marketing is no longer is a single product-oriented or customer-oriented, but the system integration of marketing elements.

Strategic marketing management is the new market environment, the objective requirements of the enterprise, the competitive environment is complex enterprise profound understanding of the nature of markets and rational choice. This dynamic environment and organizational resources based, understanding of the market from a competitive strategic management concepts and practices of marketing, is the company's strategic marketing management.

Come from: http://www.metalpadlock.com